Semiotics is the study of signs, analogy, symbolism and communication; including words, sounds and body language.
Swiss linguist Ferdinand de Saussure was one of the founders of semiotics, recognised in his ‘Course in General Linguistics’ in 1916. He established that a sign is divided into two parts: the signifier, which is the form of the sign- and the signified, what the sign represents.
He produced the process: sign > signifier > signified. For example: red lipstick > subject of lust > desire. The media use semiotics to attract a audience, as people respond to certain images, colours and patterns.
I will be using semiotics within my music magazine, as I want to attract the widest audience as possible. This means I will use certain colours, fonts and images to lure customers in and reinforce the indie rock genre. For example, my artist repeatedly had red lipstick on during the photo shoot to highlight the male gaze. A range of fonts were also used to stop my magazine becoming tedious to look at.
Swiss linguist Ferdinand de Saussure was one of the founders of semiotics, recognised in his ‘Course in General Linguistics’ in 1916. He established that a sign is divided into two parts: the signifier, which is the form of the sign- and the signified, what the sign represents.
He produced the process: sign > signifier > signified. For example: red lipstick > subject of lust > desire. The media use semiotics to attract a audience, as people respond to certain images, colours and patterns.
I will be using semiotics within my music magazine, as I want to attract the widest audience as possible. This means I will use certain colours, fonts and images to lure customers in and reinforce the indie rock genre. For example, my artist repeatedly had red lipstick on during the photo shoot to highlight the male gaze. A range of fonts were also used to stop my magazine becoming tedious to look at.
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