Richard Dyer published a book called 'Stars' in 1979, in which he established that the viewer's understanding of the media is influenced by stars. Therefore popular magazines usually use images of stars on the front cover, as this attracts the public attention and increases sales.
| Uncut, June 2008. |
Dyer suggested that stars are produced for profit purposes only and not their artistic talents, and this is the record labels only priority. He believed that institutions create the artist through their costume and public appearances etc, as well as who will bring the most controversy within the media, such as David Bowie. For institutions, artists are basically a product used to make profit, therefore they produce several similar artists to receive a safe profit.
Artists display their cultural values and attitudes freely throughout the media, as well as promote a certain idea.This enhances the artists 'star quality' as they become well known to the public who have the same beliefs. Stars usually focus on youth, sexuality and materialism.
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