Magazine Vocabulary

There are numerous lexis that I will be using throughout my coursework, such as:

Masthead- It's found on the cover of a newspaper, usually at the top, and gives the name of the newspaper/magazine/newsletter.

House Style- The house style distinguishes the newspaper/magazine/newsletter from it's competitors, as it's known for it's distinctive design.

Headline- A headline is the title of the newspaper/magazine/newsletter article. It is usually in a large font across the top of the front page, and placed above or below the masthead.

Sub-headline- A title, or heading, of a subdivision.

Dateline and price- The dateline shows the date of the newspaper/magazine/newsletter's release date, and the price lets the reader know how much it will cost.

Byline- The byline is the line usually located under the headline which tells the audience the name of the writer.

Puff- A puff is a section or graphic that promotes other contents in that edition.

Earpiece area- The earpiece area is also known as the pug feeder. The pug's (logos and promotions) are placed here. They're usually at the top left and right-hand corners of the paper.

Strapline- The strapline is used to sum up a story.

Support story- A support article is a minor story that can be seen on a small area of the front cover, and often include a cross-reference.

Lure- The lure is what makes the consumers want to read the article.

Splash head- This is the main story on the front page of a newspaper, it features the most important news in a striking way.

Page lead-  The page lead is the first paragraph of a newspaper/magazine/newsletter article. It should inform the reader of the basic content of the story, the rest of the article will then improve on it. The lead is usually written in bold or capitals.

Cross-reference- This tells the reader that the article carries on into another page; "turn to page 2".

Photograph caption- When  photos are used, there are normally a sentence or two underneath that describe the photograph.